Please Drink Responsibly
Alcohol Is Everywhere. But We've Never Really Questioned Why.
The Real Question
Alcohol is the most glorified drug in the world.
It's not just legal... it's expected.
From frat parties to mommy wine culture,
kids birthday parties to funeral toasts.
Drinking is woven into nearly every aspect of modern life.
It's the only drug on earth we have to justify NOT using.
HOW DID WE GET HERE?
HEALTH
The science of alcohol's real effects on the body and brain, minus industry influence.
CONNECTION
Just how did alcohol become woven into our celebrations, friendships, and daily lives.
MONEY
The trillion dollar industry spending billions shaping how the world drinks.
THE DOCUMENTARY
The questions on this site began with a simple observation:
Alcohol is everywhere, yet almost no one questions it.
That curiosity led to the creation of Please Drink Responsibly, a feature-length documentary exploring the culture, science, and industry behind the world’s most normalized drug.
The film is currently in post-production and scheduled for release in 2026.
THE SYSTEMs THAT SHAPE HOW WE DRINK
Changing the conversation about alcohol starts with understanding the systems around it
Culture
How did drinking become the centerpiece of celebration, connection, stress relief, and parenting?
From movies to sports to social rituals, alcohol has become deeply woven into modern culture.
Marketing
Alcohol companies spend billions shaping how we think about drinking.
Advertising, product placement, and branding have helped turn alcohol into one of the most normalized substances on earth.
Policy
Ever wonder why tobacco gets labeled poison while alcohol is a "social lubricant"? Laws and regulations determine how alcohol is sold, labeled, and promoted.
But who shapes those policies, and whose interests do they serve?
Core values
Reflection Over Absolutes
Empathy Over Labels
Curiosity Over Judgement
The Big Questions
If You've Ever Wondered:
- • Why is alcohol the only drug we have to justify NOT using?
• Why do we use alcohol as a substitute for human connection?
• Why do half of Americans not know alcohol causes cancer?
• Why do we say “drugs and alcohol” when alcohol is an addictive drug?
• Why can’t alcohol bottles clearly state that alcohol causes cancer?
The way we drink and view alcohol as a society is changing, rapidly.
Expectations, traditions, labels, and assumptions that once went unquestioned are now being reexamined.
For generations, questioning alcohol meant you had a problem with it. So most people stayed quiet and went along.
Until Now.