Annie Grace is the author of the bestselling book This Naked Mind and one of the most influential voices in the modern sober-curious movement.
Before writing the book, Annie spent years working in corporate leadership while quietly struggling with the same cultural pressures around drinking that affect millions of people. Alcohol was deeply embedded in her professional life, social life, and identity — something she rarely questioned because, like many people, she assumed drinking was simply part of adulthood.
But after beginning to examine her own relationship with alcohol, Annie started asking deeper questions about why drinking feels so automatic in modern culture.
That curiosity led her into years of research on the psychology, neuroscience, and social conditioning behind alcohol use. What she discovered challenged many of the common assumptions about drinking, addiction, and willpower.
Rather than framing alcohol change as a battle of discipline, Annie developed a new approach that focuses on changing unconscious beliefs about alcohol itself. By understanding how cultural messaging, habit formation, and reward systems shape behavior, she argues that people can shift their relationship with alcohol without relying on constant self-control.
In 2015 she published This Naked Mind, a book that quickly spread through word-of-mouth and online communities and has since helped millions of people rethink their relationship with drinking.
What began as a book has grown into a global platform. Through This Naked Mind, Annie has built a large international community that offers educational resources, coaching programs, and support for people exploring life with less alcohol.
Her work has become a cornerstone of the sober-curious movement, helping move the conversation about alcohol away from labels and stigma and toward curiosity, awareness, and choice.
In Please Drink Responsibly, Annie helps unpack the powerful cultural narratives that shape drinking behavior, and why questioning those narratives can be the first step toward changing them.
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Annie Grace
https://www.thecut.com/2019/04/a-q-and-a-about-drinking-and-sobriety-with-author-annie-grace.html
https://www.aarp.org/health/healthy-living/dry-january-smart-guide